"Taste of the Philippines: Best Filipino Franchises Expanding Globally in 2025

 

list of the best Filipino franchises that have made their mark globally, along with their franchise fees, to help you better understand the financial investment involved in bringing these popular brands to other countries.

1. Jollibee

• Industry: Fast Food
• Global Reach: With over 1,500 stores worldwide, Jollibee has expanded across the United States, the Middle East, Asia, Europe, and even Australia. Known for its fusion of Western fast food with a Filipino twist (like Chickenjoy and Jolly Spaghetti), Jollibee has become one of the most iconic Filipino brands abroad.
• Franchise Fee: The initial franchise fee for Jollibee is approximately USD 35,000–50,000. However, the total investment to open a Jollibee location can range from USD 450,000 to USD 800,000, depending on the location and the size of the store.
• Why It’s Successful: Jollibee’s success can be attributed to its ability to blend local flavors with its core menu. Its strong brand identity and focus on family-oriented dining have made it a favorite globally.

2. Max’s Restaurant

• Industry: Filipino Cuisine
• Global Reach: Max’s is known for its “sarap-to-the-bones” fried chicken and is a go-to spot for Filipino comfort food. With locations in North America, the Middle East, and Southeast Asia, it brings a taste of Filipino home-cooked meals to the world.
• Franchise Fee: The franchise fee for Max’s Restaurant is approximately USD 25,000–40,000. Total investment costs can range from USD 250,000 to USD 400,000, depending on the size and location of the franchise.
• Why It’s Successful: Max’s has built a reputation as a family-friendly restaurant with a menu that resonates with both Filipino nationals abroad and locals curious about Filipino food.

3. Mang Inasal

• Industry: Grilled Chicken
• Global Reach: Known for its Filipino-style grilled chicken (inasal), Mang Inasal has made its way to countries with large Filipino communities, such as the United States and the Middle East.
• Franchise Fee: The initial franchise fee for Mang Inasal is USD 15,000–20,000. The total investment to set up a Mang Inasal location can range from USD 180,000 to USD 300,000.
• Why It’s Successful: With its specialty in affordable and flavorful Filipino BBQ, Mang Inasal provides an authentic dining experience that appeals to both Filipino expatriates and locals looking to try something new.

4. Kanto Freestyle Breakfast

• Industry: Breakfast and Comfort Food
• Global Reach: This unique breakfast chain offers Filipino comfort foods and has expanded to other parts of Asia and has become popular in cities with Filipino communities.
• Franchise Fee: The franchise fee for Kanto Freestyle Breakfast is approximately USD 15,000–20,000. The estimated total investment required ranges from USD 180,000 to USD 250,000.
• Why It’s Successful: Kanto has tapped into the demand for affordable and customizable breakfast options. Its diverse menu of Filipino breakfast favorites appeals to a broad customer base, making it ideal for a fast-casual setting.

5. Goldilocks

• Industry: Bakery and Pastries
• Global Reach: Famous for its cakes, pastries, and Filipino delicacies like leche flan and hopia, Goldilocks has expanded to multiple countries, including the U.S., Canada, and the Middle East, making it one of the top choices for Filipino sweet treats abroad.
• Franchise Fee: The franchise fee for Goldilocks typically ranges from USD 25,000 to USD 40,000. The total investment for a Goldilocks franchise can vary from USD 200,000 to USD 350,000.
• Why It’s Successful: With a focus on high-quality baked goods, Goldilocks has become a household name for special occasions and everyday indulgences, making it a popular brand among both Filipinos and non-Filipinos alike.

6. Tapa King

• Industry: Filipino Fast Casual
• Global Reach: Known for its specialty in tapsilog (a Filipino breakfast dish), Tapa King has expanded into the U.S. and the Middle East, catering to both Filipinos and non-Filipinos with its hearty, flavorful meals.
• Franchise Fee: The franchise fee for Tapa King is about USD 10,000–15,000. The total investment required for opening a store is around USD 120,000 to USD 250,000.
• Why It’s Successful: Tapa King offers an affordable and unique dining option with a focus on Filipino comfort food, which resonates with people looking for something new and different.

7. Shakey’s Pizza

• Industry: Pizza and Italian American Cuisine
• Global Reach: While originally an American brand, Shakey's Pizza has flourished in the Philippines and expanded into several countries, including the U.S., the Middle East, and Asia. The brand’s focus on pizza, pasta, and Filipino-style dishes has helped it create a loyal following globally.
• Franchise Fee: The franchise fee for Shakey’s Pizza is approximately USD 25,000–40,000. The total investment to open a Shakey’s franchise typically ranges from USD 350,000 to USD 600,000.
• Why It’s Successful: Shakey’s combines a wide range of menu options, including pizza, pasta, and Filipino-inspired dishes, with a family-friendly atmosphere, making it a favorite for gatherings and casual dining.

8. Binalot

• Industry: Filipino Fast Food
• Global Reach: Specializing in Filipino “baon” (packed lunch) wrapped in banana leaves, Binalot is perfect for those craving home-style Filipino meals on the go. The brand has made its way to the U.S. and other countries.
• Franchise Fee: The franchise fee for Binalot is approximately USD 10,000–15,000. The total investment to open a location can range from USD 150,000 to USD 220,000.
• Why It’s Successful: The environmentally friendly packaging and authentic Filipino dishes set Binalot apart. It appeals to both Filipinos seeking a taste of home and locals eager to try new cuisines.

9. The Filipino Heroes Burger

• Industry: Fast Food
• Global Reach: Specializing in Filipino-inspired burgers like the adobo burger and longganisa burger, The Filipino Heroes Burger has caught the attention of customers in North America and the Middle East.
• Franchise Fee: The franchise fee for The Filipino Heroes Burger is about USD 10,000–15,000. The total investment for a new franchise location is usually around USD 150,000 to USD 250,000.
• Why It’s Successful: The fusion of Filipino flavors with the popular American burger format makes this concept both unique and marketable to a wide range of customers.

10. Figaro Coffee

• Industry: Coffee and Café
• Global Reach: Figaro is one of the top coffee shops in the Philippines and has expanded to the Middle East and Southeast Asia. It offers premium coffee, pastries, and Filipino-inspired drinks.
• Franchise Fee: The franchise fee for Figaro Coffee is approximately USD 15,000–20,000. The total investment can range from USD 180,000 to USD 250,000.
• Why It’s Successful: Figaro offers a unique Filipino café experience, combining a cozy ambiance with high-quality products. The strong Filipino brand appeal has helped it resonate with both Filipino nationals and locals.

Key Considerations for Filipino Franchises Expanding Globally:

• Cultural Adaptation: While the essence of Filipino food and dining is central to the success of these brands, many have adapted their offerings to local tastes, making them appealing not just to Filipinos but also to international customers.
• Filipino Communities: A significant portion of the success of these franchises comes from tapping into the global Filipino diaspora, who seek familiar flavors and a connection to their roots.
• Brand Loyalty: Filipino franchises tend to have strong brand loyalty, especially among Filipinos living abroad, which makes these businesses lucrative in regions with large Filipino populations.

These Filipino franchises have proven that their unique concepts, flavors, and family-friendly appeal can transcend borders and resonate with people from all walks of life globally.